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Newsletter Self-hosted founded 2013

Ghost

Open-source publishing with built-in memberships and email.

overview

Ghost is an open-source publishing platform that ships with newsletter sending and paid memberships. Self-host on your own infrastructure or use Ghost Pro. Great fit for publishers who want to own their stack.

for teams choosing a transactional API

Judged purely as an API. What the request contract guarantees on retry, how complete the webhook event coverage is, whether suppressions are readable and writable programmatically, and how much the message log retains when something needs debugging in production.

Against high-frequency programmatic sends where a missed delivery is a product failure, Ghost covers webhook coverage, the suppressions API, batch sending, and SDK breadth, and does not cover idempotency keys, event stream, and operating track record. Whether that gap matters depends on how central those are to the build.

  • Idempotency keys: No
  • Webhooks: Yes
  • Event stream: No
  • Operating since: 2013
  • Suppressions API: Yes
  • Best published rate per 1,000: Tiers not published in comparable form
  • Batch sending: Yes
  • SDKs: node
  • Deliverability: Depends on the SMTP provider configured (often Mailgun for Pro).
deliverability

Depends on the SMTP provider configured (often Mailgun for Pro).

best for

Independent publishers who want to own their content and stack.

pros
  • Full ownership in self-hosted mode
  • Memberships and Stripe integration
  • Beautiful default themes
cons
  • Requires another SMTP provider for sending at volume
  • Heavier than Buttondown for plain newsletters

Features at a glance

API Yes
SMTP Yes
SDKs node
Webhooks Yes
Templates rich
React Email No
Batch send Yes
Scheduled send Yes
Suppressions Yes
Multi-tenant No
Inbound parsing No
Event stream No
Idempotency keys No
Dedicated IP No

Appears in rankings

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