Templates
Liquid
Safe template language created by Shopify.
overview
Liquid is an open-source template language created by Shopify and used in Shopify themes, Jekyll, and many hosted applications. Its main fit for email is safe user-editable templates, stored templates, and commerce-style dynamic content.
deliverability
Not applicable; template language only.
best for
Products that need safe, user-editable email templates or Shopify-adjacent personalization.
not great for
Teams that want a full responsive email design system out of the box.
pros
- › Designed for safe customer-facing template editing
- › Strong fit for stored templates and ecommerce-style personalization
- › MIT-licensed and well documented
cons
- › No email layout framework or rendering compatibility layer by itself
- › Many real-world Liquid variants differ from core Liquid behavior
- › Ruby-first official implementation may not match every stack preference
Features at a glance
| API | No |
| SMTP | No |
| SDKs | ruby |
| Webhooks | No |
| Templates | basic |
| React Email | No |
| Batch send | No |
| Scheduled send | No |
| Suppressions | No |
| Multi-tenant | No |
| Inbound parsing | No |
| Event stream | No |
| Idempotency keys | No |
| Dedicated IP | No |