head to head
SendPulse vs Brevo
Generous transactional SMTP and marketing suite versus a broader SMB all-in-one platform.
Side by side
| Feature | SendPulse | Brevo |
|---|---|---|
| Tagline | Marketing suite with a generous transactional SMTP tier. | All-in-one with a generous daily free tier. |
| Free tier | 12,000 transactional emails/mo on SMTP Basic, 50 messages/hour | 300/day permanent |
| Starts at | $15 pay-as-you-go for 10,000 emails, or $74.85/mo monthly for Pro 100,000 | $9/mo for 5,000 emails |
| Pricing model | tiered | tiered |
| API | Yes | Yes |
| SMTP | Yes | Yes |
| SDKs | None | node, python, go, ruby, php, java, dotnet |
| Templates | rich | rich |
| React Email | No | No |
| Webhooks | Yes | Yes |
| Inbound | No | Yes |
| Multi-tenant | No | No |
| Idempotency | No | No |
| Dedicated IP | Yes | Yes |
| Deliverability | Broad platform with SPF, DKIM, DMARC setup, SMTP relay, API sending, and paid dedicated IPs. Free transactional throughput is capped at 50 messages per hour. | Reliable for marketing and transactional; per-day free-tier limits prevent spam abuse. |
| DX score | 6/10 | 7/10 |
| Best for | Small teams that want free transactional SMTP volume plus optional marketing automation. | Small businesses that need email plus marketing plus SMS in one place. |
SendPulse
pros
- ›Generous 12,000/mo free transactional SMTP tier
- ›SMTP relay and API sending are included
- ›Pay-as-you-go credits are available and valid for 12 months
- ›Marketing automation can live in the same account
cons
- ›Broad suite can feel busy for pure transactional use
- ›Free transactional plan has a 50 messages/hour cap
- ›Paid monthly Pro plan is less attractive than the free tier at small volumes
Brevo
pros
- ›Generous permanent free tier
- ›Marketing plus transactional plus SMS
- ›Inbound parsing
cons
- ›Surface area is large; pure-API teams may not want the rest
- ›UI can feel busy