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Transactional Marketing founded 2012

Brevo

All-in-one with a generous daily free tier.

overview

Brevo (formerly Sendinblue) bundles transactional, marketing, CRM, and SMS. The 300-emails-per-day free tier is one of the most generous in the market. Best as an all-in-one for small businesses; pure-API users may find the surface broader than they need.

for teams choosing a transactional API

Judged purely as an API. What the request contract guarantees on retry, how complete the webhook event coverage is, whether suppressions are readable and writable programmatically, and how much the message log retains when something needs debugging in production.

Against high-frequency programmatic sends where a missed delivery is a product failure, Brevo covers webhook coverage, event stream, the suppressions API, batch sending, and SDK breadth, and does not cover idempotency keys and operating track record. Whether that gap matters depends on how central those are to the build.

  • Idempotency keys: No
  • Webhooks: Yes
  • Event stream: Yes
  • Operating since: 2012
  • Suppressions API: Yes
  • Best published rate per 1,000: Tiers not published in comparable form
  • Batch sending: Yes
  • SDKs: node, python, go, ruby, php, java, dotnet
  • Deliverability: Reliable for marketing and transactional; per-day free-tier limits prevent spam abuse.
deliverability

Reliable for marketing and transactional; per-day free-tier limits prevent spam abuse.

best for

Small businesses that need email plus marketing plus SMS in one place.

pros
  • Generous permanent free tier
  • Marketing plus transactional plus SMS
  • Inbound parsing
cons
  • Surface area is large; pure-API teams may not want the rest
  • UI can feel busy

Features at a glance

API Yes
SMTP Yes
SDKs node, python, go, ruby, php, java, dotnet
Webhooks Yes
Templates rich
React Email No
Batch send Yes
Scheduled send Yes
Suppressions Yes
Multi-tenant No
Inbound parsing Yes
Event stream Yes
Idempotency keys No
Dedicated IP Yes

Appears in rankings

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