head to head
Sender vs Brevo
Generous free marketing plan versus broader all-in-one email, CRM, and SMS coverage.
Side by side
| Feature | Sender | Brevo |
|---|---|---|
| Tagline | Budget-friendly email marketing with a generous free plan. | All-in-one with a generous daily free tier. |
| Free tier | Free forever for 2,500 subscribers and 15,000 emails/mo | 300/day permanent |
| Starts at | Paid plans start at the 1,000-subscriber tier; exact price is shown in the account slider | $9/mo for 5,000 emails |
| Pricing model | subscriber-based | tiered |
| API | Yes | Yes |
| SMTP | Yes | Yes |
| SDKs | None | node, python, go, ruby, php, java, dotnet |
| Templates | rich | rich |
| React Email | No | No |
| Webhooks | Yes | Yes |
| Inbound | No | Yes |
| Multi-tenant | No | No |
| Idempotency | No | No |
| Dedicated IP | Yes | Yes |
| Deliverability | Marketing sender with shared IPs on lower plans and dedicated IP availability on Professional accounts by request. | Reliable for marketing and transactional; per-day free-tier limits prevent spam abuse. |
| DX score | 6/10 | 7/10 |
| Best for | Budget-conscious startups that need newsletters, basic automation, forms, and transactional email on a generous free plan. | Small businesses that need email plus marketing plus SMS in one place. |
Sender
pros
- ›Very generous permanent free plan
- ›Transactional emails are included instead of sold as a separate product
- ›Automation, forms, landing pages, and templates are available from the free plan
- ›24/7 support is promoted even for free users
cons
- ›Paid prices were not available in the public pricing page crawl because the slider errored
- ›Less advanced lifecycle depth than Customer.io, Loops, or Encharge
- ›Dedicated IPs are tied to higher-volume Professional accounts
Brevo
pros
- ›Generous permanent free tier
- ›Marketing plus transactional plus SMS
- ›Inbound parsing
cons
- ›Surface area is large; pure-API teams may not want the rest
- ›UI can feel busy