Sender
Budget-friendly email marketing with a generous free plan.
Sender is a straightforward email and SMS marketing platform with newsletters, automation, forms, landing pages, templates, segmentation, and transactional emails included in the free plan. It is strongest for budget-conscious teams that need simple marketing automation without an expensive suite.
Marketing sender with shared IPs on lower plans and dedicated IP availability on Professional accounts by request.
Budget-conscious startups that need newsletters, basic automation, forms, and transactional email on a generous free plan.
Teams with complex product-event workflows or account-level SaaS lifecycle needs.
- › Very generous permanent free plan
- › Transactional emails are included instead of sold as a separate product
- › Automation, forms, landing pages, and templates are available from the free plan
- › 24/7 support is promoted even for free users
- › Paid prices were not available in the public pricing page crawl because the slider errored
- › Less advanced lifecycle depth than Customer.io, Loops, or Encharge
- › Dedicated IPs are tied to higher-volume Professional accounts
Features at a glance
| API | Yes |
| SMTP | Yes |
| SDKs | None |
| Webhooks | Yes |
| Templates | rich |
| React Email | No |
| Batch send | Yes |
| Scheduled send | Yes |
| Suppressions | Yes |
| Multi-tenant | No |
| Inbound parsing | No |
| Event stream | Yes |
| Idempotency keys | No |
| Dedicated IP | Yes |
Appears in rankings
Best permanent free tiers
2,500 subscribers and 15,000 emails/mo on a permanent free plan. Strongest free marketing tier in this set.
Best for lifecycle and marketing automation
Budget-friendly basic automation with a strong free plan, but thinner product-event depth.
Best for SaaS startups
Best budget backstop for startups that need a large permanent free marketing tier.
Best Mailchimp and Mandrill alternatives
Budget-friendly alternative with a more generous free plan than Mailchimp.